How Logo Colors Can Improve Your Brand

It is important that businesses do branding. With branding, you are able to reach out to your customers with your beliefs. Brands differ from each other and there are brands that stand out, some brands are unforgettable, but there are also ordinary looing ones. How can your logo stand out? What colors make an attractive and enticing logo?

There is such a thing as the psychology of colors. It is the way people feel and think when they see a specific color. Our thoughts, emotions, and feelings are affected by the colors that we see, unknowingly. It can have an effect on our thinking. Colors can speak to us in many different ways. Using certain colors in your logo helps to communicate what your business or brand is all about.

Questions about your business should be asked before creating your logo. Is your market targeting males or females? Are you going for the trendy or the classy? Do you have an age group in mind for your target market? Are you targeting high-end or middle-class customers? If you want a logo that truly speaks to your audience, then consider answering these questions. This can help give you a solid brand.

Different colors evoke different feelings in us. If you enter a room colored blue, it would evoke feelings different from entering a room colored yellow. Each color will have a different thing to say to use. The colors are listed below and how it makes us feel and think.

Warm and cool colors are the two categories of color. Let’s look at the warm colors first.

If you use red, then you are attracting male audiences. Fire and passion is evoked from the color red. It is a color of urgency and it can help grab anyone’s attention. Your heart rate is increased and it gets you pumped up.

Orange is a friendly, playful color. It possesses overall energy. It is great with children.

If you want your logo to bring joy, happiness, warmth, and cheerfulness, then use the color yellow. Too much yellow is distracting, so make sure to mix it with other colors for balance.

The cool colors are given below.

Blue is the most popular logo color. It represents tranquility, peace, and maturity. With the color blue, your brand will look trustworthy.

It is ideal to use the color green for outdoors. With green, newness is conveyed. The green color gives peace in your heart and a desire to promote growth.

Purple conveys luxury. It can be mysterious but it is grand and distinguished.

Its earthy and tough-guy persona makes brown attractive to male audiences.

Black and white are neither warm nor cool. You get a powerful logo if you combine black and white with other colors.

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